Celebrities, entrepreneurs and economists present at the big party to celebrate 50 years of success with Lube.

50 years of history, business and success is the milestone which Gruppo Lube is preparing to celebrate this year on Saturday 22 and Sunday 23 July in Treia and Civitanova Marche. This highly anticipated event will be attended by extraordinary guests from the worlds of entertainment, enterprise and economics, to celebrate the achievements and raise a toast to the challenges of the future.

Since 1967, over 18,280 days of projects, ideas and dreams have taken shape, prompting a genuine revolution which has led Gruppo Lube to victory, as the leader with its kitchens, but also with its Lube Volley team, which has won the championship for the fourth time.

This is a private event reserved to the authorities, Italian and foreign customers and employees who will be involved in the two days of events and initiatives: it starts on Saturday 22 July, with presentation of the renovated company showroom in Treia, after which the event will move to Palas di Civitanova, where an exceptional patron, Gabriel Garko, will open the event 50 years of Lube at 20.30, with the participation of the owners and numerous guests who have left their mark on the history of Lube.

The evening will end in style with a concert of a great italian singer, who will be entertaining the guests with his greatest hits from 22.30.

On Sunday 23 July, as tradition would have it, 10.00 at Palas di Civitanova will see the start of Osservatorio Lube 2017, which is reserved to Italian and international customers and the economic, institutional and political authorities. The theme of this year's event is “Evolution of the distribution system”. There will be plenty of new features, starting with speeches by leading economics such as Romano Prodi. Many topics will be discussed with all the participants, offering a moment of collective reflection on the market situation and on possible future developments.

Gruppo Lube is about to blow out 50 candles and plans to mark this event by remembering the past with pride, without forgetting the strong link it has with the area and with its family of 618 employees and their own families and all its customers. For Lube, being number one is an important milestone, reached with the commitment, enthusiasm and passion of the people who work every day to achieved a shared dream.