Gruppo LUBE has a new multi-subject advertising campaign dedicated to the CREO Kitchens brand.

The press, poster and radio campaign takes an ironic tone in its stance against the world of cut-price kitchens, emphasising their dubious quality and even more dubious guarantees. With the new campaign, which will be on air from 19 October, CREO Kitchens warns its public against accepting simple convenience and invites them to aspire to a safe, satisfying and totally professional purchasing experience.

The purchasing experience and an emotional interpretation have been the focal point of the Gruppo LUBE communication and marketing strategy of recent years, because winning, at this historical moment, does not simply mean talking about convenience, but rather creating a relationship of trust with the consumer, through a solid price-quality ratio based on technology and customisation.

Everything that CREO Kitchens can offer in its numerous Stores throughout Italy, with skill and, most importantly, with an assistance service that accompanies the customer from design to assembly.

Credits:

Agency: Grey
Chief Creative Officer: Francesco Bozza
Associate Creative Director: Mario Esposito
Senior Art Director: Alessandra Buchignani
Head of Strategy & Growth: Jacopo Bordin
Client Service Director: Silvia Cazzaniga
Account Director: Matilde Dettin