At the same time as participating in the Supersalone furniture show being held from 5 to 10 September 2021, Gruppo LUBE is also holding two major inaugurations, that will also animate the Fuorisalone part of the show: the LUBE store in Trezzano sul Naviglio and the CREO Kitchens store at Viale Isonzo in Milan, where the latest products present at the Supersalone will be presented. The store in Trezzano will be the stage for the preview of the “kitchen in the spotlight” concept, an area of the store dedicated to a composition that showcases the technological evolution of the company, where users will have the chance to interact with the kitchen, in a totally involving and emotional experience that will let them discover everything there is to know about the model and its infinite development potential.

Two major openings that confirm the Group’s intention of continuing, over the coming months, along the path of the single-brand and recognisable store where the purchasing experience contributes essential added value.

Gruppo LUBE is presenting two important new products at the Supersalone (Pavilion 3 – Stand D18): Flavour and, in an absolute preview, Table Wood, at a stand which reflects the values and confirms the strategy undertaken in recent years by its two brands - Cucine LUBE and CREO Kitchens - based on a concept that places the store at the heart of operations, with a broad-based network consisting of over 500 stores. Entering the GRUPPO LUBE stand will be entirely the same experience as entering a LUBE store and a CREO Kitchens store.

The stand at the Supersalone furniture show and the inauguration of two new stores during the Fuorisalone event share the common trait of BEING LUBE: an emotional and memorable purchasing experience, with attention for the environment and for the health and safety of consumers, a constant commitment to research and development, technological innovation and the guarantee of the Made in Italy certification, the ability to listen and to understand the needs of its customers, assisting them, step by step, in designing their kitchen, and the solidity of a company that has been operating on the market for over fifty years.