Gruppo LUBE is back on air from Sunday, 13 February, with a television advertising campaign dedicated to the CREO Kitchens brand and its core values, which will be shown during the “AVANTI UN ALTRO” program on Canale 5.

The focus of the message of the new TV commercial is the purchasing experience on the CREO Kitchens distribution network, comprising stores dedicated to kitchens. The purchasing experience in the stores has been the focal point of the Gruppo LUBE communication and marketing strategy of recent years, because winning, at this historical moment, does not simply mean talking about convenience, but rather creating a relationship of trust with the consumer, through a solid price-quality ratio.

The story of this relationship between the brand and the customer is told through the eyes of two sales assistants in a furniture store where confusion reigns, in contrast with the atmosphere inside a CREO Kitchens store. Here, we see how the quality of the kitchens, the professionalism of the sales staff and the personalised services leave the main characters speechless, highlighting the values of the brand through their incredulous expressions.

However, the TV advertising campaign will also be accompanied, starting from Monday, 14 February, by a major cross-media campaign involving posters, digital channels and radio.

Digital planning and the outdoor campaign, which will be developed throughout the country, will coincide with the start of the radio broadcasts, which will be a mix of commercials and mentions on the most popular radio shows of the Radio 105, Virgin, R101, Radio Montecarlo, Radio Subasio, Circuito Norma and Circuito Kasse1* radio stations.

Agency: Grey
VP Chief Creative Officer: Francesco Bozza
Account Director: Paola Petruni
Production: Multivideo srl
Directed by: Gianluca Grandinetti
Producer: Mario Tordini
In-house planning