Treia, December 2018. The 3 and 4 December will be very important days for Gruppo Lube. An important convention has been organised at the Civitanova Marche Trade Fair Centre, attended by over 500 people, including customers, the local authorities and the general management of the principal Eldom groups that are partners of Gruppo Lube (Whirlpool, Electrolux, Candy, Samsung, Bosch, Elica, Frank).

The two days will be spent taking stock of the situation in terms of the excellent performance of the Group over the recent period and markets trends, with Lube now a sector leader thanks to the precise business strategy focused on its LUBE AND CREO STORES, which has led to results much better than growth on its reference market.

On this occasion, not only Group performance will be presented, but also evolution of the strategy that has led to these significant results, with important news on the development strategies of both the LUBE STORES and the CREO STORES.

The illustrious economist De Rita of the Censis is also due to speak, in addition to the market outlook presented by the CEO, Fabio Giulianelli.

The convention will offer the chance for the ownership to confirm to the audience the Group's precise intention of refocusing on the store, in stark contrast with colder and less involving methods of purchase. This activity is already bearing fruit, with the opening of numerous stores across the country in recent months.

What Gruppo Lube wants to convey during the two-day convention in Civitanova Marche is the concept of BEING LUBE, not just two simple words, but a way of enjoying the emotion and the memorable experience of making a purchase. It is also a way of experiencing and creating a kitchen, a home and a lifestyle.

BEING LUBE means quality, research, solidity, closeness and family. These are the keywords that will drive the work of the people taking part in the convention over the coming months, as they focus on the objective for the near future of conveying the essence of the Lube brand to the final customer.