CREO Kitchens will be back on television from 20 to 25 January, and then again from 3 to 8 February, on Striscia la notizia, the satirical news program created by Antonio Ricci that is broadcast in the early evening slot on Canale 5.

The stars of the long video are the product, quality at the right price, without surprises and without compromises, and the purchasing experience, recounted, as always, in a genuine and direct manner. With this new television campaign, CREO Kitchens wants to advise its customers against accepting simple convenience and encourage them to aspire towards the best, without being misled by low prices. The message is that there is no need to travel the world to find the right kitchen, but simply to enter a CREO Kitchens Store, because a CREO kitchen is the response to a market full of adverts that focus solely and exclusively on convenience.

Now more than ever, the communication and marketing strategy of Gruppo LUBE is focusing on simplicity and transparency, because winning on the current market means not focusing solely on convenience as a kind of ‘red herring’, but building a relationship of trust with the consumer, by offering a solid ratio between quality and price, based on research, technology and customisation of the product.

The kitchens presented include the brand new Sinua, a contemporary and elegant kitchen with sinuous and graceful lines. What distinguishes Sinua are several details that give it a sober and refined allure. The rounded corners and edges of the doors and the delicate finishes help to create a kitchen with a soft and reassuring appearance. Sinua can be adapted to any setting and is available in a wide variety of compositions, with innovative and functional solutions that can be customised to any residential