Creo Kitchens is broadcasting again with Grey, in a new integrated campaign that confirms, in an ironic and provocative manner, the positioning that has distinguished the brand right from the very start: “never give up quality for money value”.

This is a quality that, for Creo, ranges from the product to the purchasing experience and the pre- and after sales service, maintaining a competitive price that allows it to challenge the market openly.

In order to emphasise all these aspects, the campaign focuses on the stereotypes that are often associated with the brands of the large-scale retail trade, turning them on their head and stepping away with a brief but powerful claim: “Not at Creo”.

A new claim and graphics that have been completely renewed, with a new colour palette and new layout that highlight all the new features of the Creo collections.

Planning by the company includes radio adverts, posters and a major investment on digital and social platforms, with the aim of reaching an increasingly younger and dynamic target.

Credits Agenzia GREY
Chief Creative Officer: Francesco Bozza
Head of Operations: Silvia Cazzaniga
Account Director: Matilde Dettin
Junior Account: Alessandra Cimò
Art Director: Stesy Magliano
Copywriter: Arianna Sardoni