The Lube Group consolidates its television communication strategies by re-launching its presence on the show “Striscia La Notizia” with promotional billboards and TV infomercials dedicated to celebrate the Lube Kitchen brand as well as the new Creo Kitchens brand.
“Gabibbo” and the two TV hostesses, Irene and Ludovica, will introduce the audience of the historical programme to the Lube world which is characterized by quality and advanced and ecological technology. The new and young Creo brand, defined by a very competitive quality/price relationship, will also be introduced with a range of models to satisfy every taste.
The Lube billboards which last 7” and 8”, will be transmitted in the opening and closing times of the programme, while the TV infomercials which last 70” each, will go on air also when the programme is re- run in the late night time slot, thus developing the values and concepts tied to the world of Lube Kitches and Creo Kitches as well as their products.
The Lube Group’s success and philosophy is based on values, which have a leading role on national level as it is positioned as a market leader thanks to its production and quality.