Gruppo LUBE is back on air from 10 October, with a television advertising campaign dedicated to the CREO Kitchens brand and its core values.

The commercial, created by Grey and directed by Gianluca Grandinetti, with whom Gruppo LUBE has been collaborating for many years, is in two long video formats, lasting 60” and 40”, and two short commercials lasting 30’’ and 15”, which will be broadcast on the Rai and Mediaset networks.

The focus of the new commercial is the purchasing experience on the CREO Kitchens distribution network, comprising stores dedicated to kitchens. The purchasing experience in the stores has been the focal point of the Gruppo LUBE communication and marketing strategy of recent years, because winning, at this historical moment, does not simply mean talking about convenience, but rather creating a relationship of trust with the consumer, through a solid price-quality ratio.

The story of this relationship between the brand and the customer is told through the eyes of two sales assistants in a furniture store where confusion reigns, in contrast with the atmosphere inside a CREO Kitchens store. Here, we see how the quality of the kitchens, the professionalism of the staff and the personalised services leave the main characters speechless, highlighting the values of the brand through their incredulous expressions.

CREDIT:

VP Chief Creative Officer: Francesco Bozza
Account Director: Paola Petruni
Jr Account Executive: Luca Stabile
Produzione: Multivideo srl
Regia: Gianluca Grandinetti
Producer: Mario Tordini
Pianificazione interna