Innovation on one hand, tradition on the other. These are the two essential features that have characterised Gruppo LUBE for over 50 years. Then there is the Store, certified and recognisable, which places the focus on a memorable purchasing experience.

This is the spirit in which the brand is being presented at EuroCucina 2022, a showcase and a chance to explain what “BEING LUBE” means now. A chance to thrill and engage customers and offer them something unique and precious.

At the 60th Salone del Mobile, in pavilion 9, stand E07-F16, the CUCINE LUBE brand will be presenting its latest model, called “UNICA”, for the very first time. A kitchen that is so much more than just a kitchen. A refined, elegant, contemporary and state-of-the-art space, where green and eco-sustainable materials are accompanied by the details that have made LUBE a guarantee in Italian-made products.

An ultra-chic design and soft colours, on an elegant and practical concept of a functional and multi-purpose kitchen. Unica, like the entire Cucine LUBE and CREO Kitchens collection, complies with the strictest quality and environmental standards. The Greenguard Gold certification acquired by GRUPPO LUBE guarantees that all the structures of the products comply with the strictest standards on volatile organic compound (VOC) emissions.

The leading models of the Cucine LUBE brand, Flavour and the Oltre Design Collection, will be present at the event alongside Unica.

The Contempo model in the new NECK version will be presented at the CREO Store, together with Tablet Wood and a further three new models all waiting to be discovered. The stand is designed to allow visitors to see first-hand the values that have always guided this unique Group.

For the company, this year’s EuroCucina will also be the occasion to celebrate its successes and its national and international expansion, with the opening of numerous single-brand stores.

At the end of 2020, it reached the major milestone of 500 stores and a further 50 have been inaugurated in 2021. 2022 will be no different and will see the opening of numerous other certified stores, guaranteeing an increasingly broad-based coverage.

Gruppo LUBE is the first company in Italy to certify its single-brand stores, which it has been doing since 2021, as a guarantee of quality, professionalism and after-sales assistance for the end customer. This is a system of value-adding services that faithfully reflects the Group mission of: “BEING LUBE”.