Gruppo LUBE is the star of “X-STYLE”, the weekly magazine program on Canale 5 dedicated to fashion, customs, trends and personalities.

On air this week there will be a service dedicated entirely to Gruppo LUBE, including an interview with the CEO, Fabio Giulianelli, as part of a report starting from its origins and highlighting the revolutionary vision and business strategy that has made the company an industry leader in Italy, to the point of “adding a touch of Lube” throughout the country, with over 500 Lube and Creo brand stores.

The interview looks at the company itself and gives an interesting glimpse into all the values of "Being Lube”.